To see the full article from which the information below was taken, click on the following link:
Stephen Tobolowsky Actor - Writer
"Technology's changed everything. In just a physical sense, there is the possibility of a lot more, and a lot less being done. You take cameras. It used to take four men to operate a camera. Now, with high def, one man. That means 75 percent of the workforce is looking for a job. The medium has changed. The type of entertainments people seek have changed."
"Technology has become the great equalizer of the entertainment industry. Creative tools that were once way too expensive for average folks are now dirt-cheap. And that means anybody can be the next Scorsese or Madonna given the right talent and know-how. While the entire entertainment landscape has been transformed by the spread of technology, it's the music industry that's been most profoundly affected -- for better or worse.
In the music business, CDs used to be king. In 1999, the average CD cost $14, and CD sales accounted for billions of dollars in revenue. But no more. When illegal download site Napster made music available for free that same year, CD sales plummeted. And they've never recovered. Even after illegal file sharing sites were shut down and pay-per-purchase sites like iTunes became popular, sales still suffered. Digital music sales have yet to replace CDs in terms of moneymaking power [source: Goldman]. While music lovers may enjoy instant access to downloads, digital music has been a thorn in the recording business's side; its music has been devalued.
Technology has brought sweeping changes to the
look and form of modern entertainment. Computer-generated imagery (CGI) has
vastly improved the quality of special effects, allowing climactic movie battle
scenes and superhero stunts to look more realistic than ever. Movies such as
“Avatar” have pushed the limits of what a film looks like by showing the
artistic possibilities of 3-D projection.
New technology has also generated a huge
expansion in entertainment options. Just as the advent of cable brought an explosion
in the number of TV channels and programs, videogame systems such as Nintendo’s
Wii and Microsoft’s X-Box have created a boon in at-home gaming. With the
growing popularity of smartphone applications, games can now be played almost
anywhere.
 | |
| http://www.briansolis.com/2012/05/music-film-tv-how-social-media-changed-the-entertainment-experience/ |
.
